Inside a hard disk drive

Ever wondered what’s inside the metal box that stores all your stuff? If you’re a computer enthusiast you’ve probably seen it many times over, but since I’ve today had the chance to open a 10K SCSI disk up to destroy it’s insides, I took the opportunity to take some photos.

Be warned: you should never open up a hard drive unless you don’t mind losing all of the data that is stored on it. They are built in special conditions, and are sealed to prevent dust getting in and causing catatrophic damage. So, there’s your warning.

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Birth of a brand identity: Idea Cog

As I’ve mentioned a few times, I’ve started my own business. Part of the fun of starting a business, for me at least, is the graphic design needed to create a brand identity.

There are many things that constitute a brand identity, including the name, logo and brand colours. Choosing a name is probably the hardest part, and I’ve worked through many iterations to get there.

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