I’ve been busy over the last few days doing some more work on documenting Foresight. I’ve chosen to do this in the form of screencasts, which I think allow for an accelerated learning experience when dealing with new software. The videos I’ve produced so far are below.
Hopefuly at some point I’ll find the time to update the Idea Cog website with these videos.
I decided the weekend before last that I can’t continue trying to promote Foresight without having some business cards to give to potential customers. Given that I’m trying to get the software known on a budget of effectively zero, word-of-mouth and hand-to-hand promotion is forming a key part of my initial strategy.
Designing stuff is always fun, but designing a business card is also difficult. It’s something that will give a lasting impression within seconds of it being presented, must contain lots of information in an attractive manner, and most importantly of all it must be correct! Unlike digital media that I work with on a daily basis, in print the ink has a tendancy to be permenantly etched into the paper stock.
I decided to keep my cards quite simple, but also made them serve a dual purpose. Not only do my cards have the name of the business and my contact details, but they also remind the recipient of what my flagship product is and what it’s about.
I also decided to only include online contact details – email address and website URL. These are certainly sufficient for most people’s needs. I didn’t include a phone number because for one I don’t currently have a dedicated business line (I’m working on that at the moment), but also I have a day job that I plan on keeping for the forseeable future and so wouldn’t be around to answer it anyway.
I ordered the cards from moo.com, having found them through Top CashBack (see my earlier post for details). They have a brilliantly designed site, with a well-built submission process. They also have order tracking so I was always able to check on my order.
The cards arrived today, 3 days ahead of the estimated delivery date. I’m really pleased with them, and the card they are printed on gives a real feeling of quality – all important when trying to promote one’s wares. They aren’t cheap though, at £10 + P&P for 50 cards. Those cards will very quickly disappear with my initial upcoming ‘friends & family’ marketing/awareness campaign.
“In the current economic climate” it is important to watch your finances closely. Until recently I’ve been very skeptical of link aggregation sites and affiliate schemes but after a recommendation, and feeling the pinch, I signed up to Top CashBack to see if it was for real.
If you’re not familiar with the concept, cashback sites like this act as affiliates – directly or indirectly through affiliate networks – for online retailers and service providers. When you use the site to browse to these online merchants, any purchases you make are tagged as having come from the cashback site. The companies then pay a percentage or fixed amount to the referring site. Instead of pocketing the money for themselves, they give it back to you.
So far I’ve raised a few pence shy of £150 over a period of maybe a year. The things I’ve purchased are things I would have bought anyway, so I’ve only gained – just have to remember to go to the cashback site first. The larger cashbacks tend to be with insurance and utilities, so when it comes time for me to renew I’ll be looking out for the best combination of cashback and price. I’m hoping I’ll pass £200 before the end of the year.
It takes time for the money to become payable to you, but you can track the progress of your transactions and raise queries manually if something doesn’t track. The time to payment depends entirely on the retailer you’re purchasing from.
This site in particular is a good place to find offers and discount codes, and there is a very active forum community (although I don’t use that feature much).
It’s entirely free to use – no fees at all, and at the moment you get 101% of the cashback you earn (normally 100%). You can also invite friends and family, and receive a fixed bonus for each person who signs up. You can help me out by signing up through my referral URL of http://www.topcashback.co.uk/ref/killswtch and in turn I will have helped you by pointing you to this valuable resource 🙂